Privacy policy

Introduction

This Privacy and Marketing Policy ("Privacy Policy") describes how Gtech Fitness AB, reg. no. 559434-3492, with the address Fräkne Gränd 10, 442 47 Kungälv, and email info@gtechwear.com("we", "us") collect, use, share, and store your personal data. The purpose of this policy is to ensure that you understand how we handle your data and that we comply with applicable data protection laws.

Personal Data Management

Gtech Fitness AB is responsible for handling your personal data in accordance with applicable laws and regulations. This responsibility includes all data management within our systems and accounts.

Collection and Use of Personal Data

When we collect data

We collect your personal information when you:

• Visiting our website
• Purchasing goods and services
• Contacting our customer service
• In other ways interact with us

Which information we collect

The types of personal information we may collect include:

• Name, personal identification number, address, phone number, email
• Payment details, customer number, IP address
• Information about your use of our website

Use of collected data

We use your information to:

• Fulfill our obligations towards you as a customer
• Provide customer service and correct incorrect information
• Send marketing and information about our and our partners' goods and services
• Evaluate payment methods and improve our offers
• Prevent fraud and comply with applicable laws

Reasons for Data Management and Security

Reasons for data processing

As a customer of Gtech fitness AB, we handle your personal data to fulfill our commitments to you, such as enabling purchases, invoicing, and providing customer service. We also offer general customer support, correct incorrect information, and send information and marketing via mail, email, SMS/MMS, and phone regarding Gtech fitness AB and selected partners' goods and services. We also manage customer relationships, provide our services, deliver relevant information, and tailored offers in newsletters and on the web. Evaluation of payment methods, development of products and services, fraud prevention, risk assessment, and compliance with applicable laws such as auditing and data protection laws are also part of our data management. The information may be used for market and customer analyses, market research, statistics, business follow-up, as well as for business and method development related to the purchase of goods and services.

SMS Marketing

We value your privacy and use the information you consent to share to send text messages related to your order, including abandoned cart reminders, marketing offers via text, and transactional messages including review requests.

Opt-in data for text messages is not shared with third parties except with our messaging partners to operate our SMS marketing program.

Use of cookies

Our website uses cookies to track items in your shopping cart, even if you have abandoned the checkout. This information is used to determine when to send reminders about your cart via SMS, email, and retargeting ads through Google, Meta Ads (formerly Facebook Ads), and TikTok.

We and our advertising partners use cookies and your personal data for personalized and non-personalized ads via Google, Meta Ads, and TikTok ads.

• Read more about how Google handles your personal datahere
• Read more about how Meta handles your personal datahere
• Read more about how TikTok handles your personal datahere

Legal Bases for Data Processing

Gtech fitness AB bases the handling of your personal data on several legal grounds, as explained below.

Fulfillment of commitments to customers and subscribers

We process your personal data to fulfill our commitments to you as a customer or subscriber, including bookings, purchases, and managing your account and order history. We also use this information to tailor our offers and products based on your preferences and behavior on our website.

Balancing of Interests

Some of our data processing is based on legitimate interests, which means that we use your data to send relevant offers about our products and services, as well as to create segments based on your spending patterns. We do not process sensitive personal data or conduct profiling based on legitimate interests.

Legal obligations

Sometimes we are legally obligated to process your personal data, such as when handling according to the Accounting Act.

Contact Information

How to reach us

Company Information:

Gtech fitness AB

Fräkne Gränd 10

442 47 Kungälv